Getting visitors out exploring our regions and our wonderful wine

Jeremy Rockliff,  Acting Premier.

Tourism is one of Tasmania’s great competitive strengths, supports over 38,000 jobs in every corner of the State and is a major reason why our economy is the fastest growing in the nation.

The Hodgman Liberal Government, in partnership with the Commonwealth Government, will bring together local wine and tourism businesses, regional tourism organisations and Wine Tasmania as part of a new $500,000 global marketing campaign to attract visitors to our regions.

Tasmania’s regions are home to some of the best food, wine and beverage experiences in the world including a great selection of vineyards, cellar doors, wine and food festivals, distillery tours, cooking schools, paddock to plate experiences and fantastic cafes, bars and restaurants.

Research indicates that Tasmania’s produce and hospitality is identified regularly as one of the state’s most enticing offerings.

This new campaign will provide an opportunity to further boost awareness and knowledge of Tasmania’s high quality wine experiences in international markets.

Tourism Tasmania will work with international travel trade partners to grow wine-focused itineraries within tourism packages to ensure visitors are encouraged to travel Tasmanian wine routes, taste our great wines and experience everything else that is wonderful about our State.

Our targets for tourism include:

  • Increase visitor spending to $2.5 billion per year by 2020
  • 50,000 tourism-related jobs by 2022
  • 70% of all visitors to stay overnight in regional areas during their trip to Tasmania by 2022.

22 December 2018