Working with industry on Tasmania

“What we know is that it’s the connection of the people in Tasmania with the customer that makes the difference.”

John Fitzgerald, CEO Tourism Tasmania

We have consulted with industry, through face to face interviews and workshops, to inform the development of the new brand.  At the same time, we have worked closely with Brand Tasmania, the state’s statutory place branding Authority, to ensure our work aligns.

Tourism Tasmania understands that you may have questions about the new brand or will want to understand more about how to get involved with our work. Here’s a few ways to do that.

  1. Check out our FAQs:
  2. For some of the answers to the more frequently asked questions.

  3. Upcoming opportunities: stay informed by subscribing to Tourism Talk (Tourism Tasmania’s electronic newsletter) Subscribe to Tourism Talk HERE.
  4. Webinar series:  Our first Introduction to brand is open for registrations – please click here for more information and to register.

    We are currently working on a toolkit for industry on how to use and express the new brand.   This will be shared through Tourism Talk.   We’ll also be sharing more tips, learnings and insights on our new brand through Tourism Talk.

  5. Tourism Tasmania hitting the road in early 2020:
  6. We’ll be hitting the road with Regional Tourism Organisations in early 2020 to visit your region, explain the new brand and hear more from you. We’ll likely be out and about in April/May.

  7. Get involved with your Regional Tourism Organisation:
  8. If you are a tourism industry operator, being involved with your Regional Tourism Organisation is really important.  We work with them closely and they are an important connection point with us.