Head of Channels
T: +61 (3) 6165 5297
Nikki leads Tourism Tasmania's channels marketing team to help deliver Tasmania brand-aligned content to Tourism Tasmania’s target audiences through the right channels at the right times. The team has an ‘always on’ approach to their marketing program that delivers destination content to customers through the communication channels they prefer and use. The team includes social media, direct marketing, public relations, digital marketing and advertising channels. It also includes strategic partnerships with events, experiences and brands that connect with people’s passions and provides a new channel to effectively reach our target audience and connect them with Tasmania.