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Marketing Activity
Campaigns
Tourism Tasmania produces regular domestic marketing campaigns to motivate target audiences in the major markets of Melbourne, Sydney, regional Victoria and New South Wales, and to a lesser extent, Adelaide and southeast Queensland using daily newspapers, the Fairfax publication, Good Weekend, Sydney and Melbourne Magazines, outdoor billboards, Internet and commuter press.
2008 |
"Island of Inspiration" campaign, commenced February 2008- AUTUMN. |
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2007 |
"Island of Inspiration" campaign, commenced October 2007- SPRING. |
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