Tourism 21 - A Strategic Business Plan 1997-2000

Foreword

Introduction

Executive Summary

1. Strategic Direction for Tourism
1.1 A Shared Vision
1.2 Ten Year Industry Targets
1.3 Shared Commitment and Benefits
1.4 Strategic Direction to 2000
1.5 Industry Planning and Performance Measures

2. Industry Overview

3. Critical Issues for Tourism Success
Issue 1 - A Market-Led Industry
Issue 2 - Sustainable Investment in Quality, Export Ready Product
Issue 3 - Integrated Industry Structure and Strategic Partnerships