Tourism 21 - A Strategic Business Plan 1997-2000

Foreword

The Tasmanian Government, Tourism Tasmania and the Tourism Council of Australia [Tasmanian Branch] are pleased to release Tourism 21, a comprehensive Strategic Business Plan which will generate long term, sustainable tourism growth for Tasmania.

Tourism is a key strategic growth industry for Tasmania. It is already Tasmania's fastest growing industry sector. As an export earner, tourism outstrips the combined contribution to Gross State Product of the agriculture, mining and fishing sectors. And its decentralised nature means that tourism brings economic growth and employment to all regions.

Tourism 21 is the most significant outcome to date of the Tourism Protocol Agreement and builds on the strategic framework established by Tourism Tasmania's Strategies for Growth and TCA Tasmania's Icons 2000.

Tourism 21 is the result of an extensive consultative process involving the Government, Tourism Tasmania and all sectors of the tourism industry. It is the first time that the Government and the industry have worked together to establish performance indicators and clear objectives for Tasmanian tourism, which will enable the industry to plan and to invest with confidence.

We commend the authors of this report and thank all of those who contributed their knowledge and experience to the development of a blueprint for Tasmanian tourism into the next century.

Hon. Ray Groom, MHA Minister for Tourism		Terry Martin President Tourism Council of Australia (Tasmania Branch)