Day 1. Tuesday 27 November 2007

0815-0830
Registration

0830
Welcome
  • Felicia Mariani, CEO, Tourism Tasmania
  • Paula Wriedt, Minister for Tourism, Arts and the Environment

 
Roll out of new strategy for Tourism Tasmania International Marketing
  • Jan Ross, Director of Marketing and Commercial Operations, Tourism Tasmania
Presentation:
PDF / Inscreen Viewer
Traditional Markets

0900
UK / Europe
  • Sandra Leach, Regional Manager, Tourism Tasmania
  • Suzie deCartaret, Group Account Director, McCluskey International, UK PR
  • Hanna Kleber, Director, Kleber PR Network, Germany PR
Presentation:
PDF / Inscreen Viewer

 
North America
  • Daryl Hudson, Regional Manager, Tourism Tasmania
  • Karyl Leigh Barnes, Vice President, DCI International, North America PR
Presentation:
PDF / Inscreen Viewer

 
New Zealand
  • Sarah Oliver, Regional Manager, Tourism Tasmania
Presentation:
PDF / Inscreen Viewer

 
Q & A panel
  • Sandra Leach                      
  • Suzie deCartaret
  • Hanna Kleber
  • Daryl Hudson
  • Karyl Leigh Barnes
  • Sarah Oliver

1100-1115
Morning Tea

1115
How to work in International Markets
  • Gary O’Riordon,  ATEC
Presentation:
PDF / Inscreen Viewer

 
Working in traditional markets – An Inbound Tour Operator perspective
  • Graziella Caruso, Product and Business Development Manager, Goway Travel
Presentation:
PDF / Inscreen Viewer

 
Web 2.0 and online distribution. Challenges and changes
  • Donna Meredith, Keystone Corporate Positioning
Presentation:
PDF / Inscreen Viewer

 
Q & A Brainstorm – 2 person panel
  • Gary O’Riordon
  • Graziella Caruso

1230-1330
Lunch

1330

Tourism Tasmania’s role in Trade Development Markets
  • Jan Ross, Director of Marketing and Commercial Operations, Tourism Tasmania

 
Singapore, Malaysia, Hong Kong
  • Julie Lithgow, Regional Manager, Tourism Tasmania
Presentation:
PDF / Inscreen Viewer

 
Japan
  • Adam Pike, Regional Manager, Tourism Tasmania
Presentation:
PDF / Inscreen Viewer

 
Working in eastern markets – An Inbound Tour Operator perspective
  • Francis Wong, Encounter Australia
Presentation:
PDF / Inscreen Viewer

 
Q & A Brainstorm – 3 person panel
  • Julie Lithgow
  • Adam Pike
  • Francis Wong

 
Breakout Sessions
Stream 1 – Current Team Tasmania
Stream 2 -  New Product

1530

-1730
Team Tasmania meeting:
Planning and strategy
Trade Development
Educational Requirements

1530

-1730
Getting into the International Market
How to work with Tourism Tasmania International Marketing
 
 
Business Planning and Budgeting
Presentation:
PDF / Inscreen Viewer
ATEC – How can they help you?
Presentation:
PDF / Inscreen Viewer

 
Commissions and rate structures
Know your product
Know your markets
ATDW
Educational Requirements

Day 2. Wednesday 28 November 2007

0900-0915
Understanding our role in emerging markets, followed by
  • Ruth Dowty, Head of Destination Promotion, Tourism Tasmania - VJP and Media
Presentation:
PDF / Inscreen Viewer

 
Tourism Australia – Marketing Strategy
  • Paul Davies,  Global Consumer Marketing, Tourism Australia
Presentation:
PDF / Inscreen Viewer

 
Tourism Australia – Emerging Markets, research and opportunities
  • Mathew Cameron-Smith, General Manager, Trade Development, Tourism Australia
Presentation:
PDF / Inscreen Viewer

 
Getting a foot into the new markets of India,  Korea and China
  • David James, Director, Tangalooma Wild Dolphin Resort
Presentation:
PDF / Inscreen Viewer

 
Q & A Brainstorm – 3 person panel
  • David James
  • Paul Davies
  • Matthew Cameron-Smith

1100
Tourism Tasmania - A Head Office perspective
  • Karen Fraser, Head of International Marketing, Tourism Tasmania
Presentation:
PDF / Inscreen Viewer

 
Emerging markets of China and India
  • Julie Lithgow, Regional Manager, Tourism Tasmania
Presentation: China
PDF / Inscreen Viewer

Presentation: India
PDF / Inscreen Viewer

 
Emerging market of Korea
  • Adam Pike, Regional Manager, Tourism Tasmania
Presentation:
PDF / Inscreen Viewer

 
Q & A Brainstorm – 3 person panel
  • Karen Fraser
  • Julie Lithgow
  • Adam Pike

1230-1330
Lunch
  • Guest Speaker - Grant Hunt.

1330
Experience Development OnLine
  • Phillipa Harrison, Vice President, Product, Viatour
Presentation:
PDF / Inscreen Viewer

1430
Presentation of the Team Tasmania Plan (assembled on day one by Team Tasmania

Presentation:
PDF / Inscreen Viewer

 
Wrap up

1600
Closing