 |
 |
Tasmanian Industry - Yield Management
How to make more money from your attraction or tour business
For
small to medium attraction and tour operators
The booklet explains the simple principles of yield management and describes the techniques and strategies that can be used to increase profitability.
It also contains case studies outlining the experiences of successful operators and describes what they did to increase their yield.
The booklet summarises the experiences of 16 Tasmanian tour and attraction operators who participated in a one-year trial of yield management techniques.
Overall, the attraction operators in the study increased their average yield (that is, their profit per customer) by 50 per cent, whilst the tour operators increased their yield by an average of 100 per cent.
The study was managed by Tourism Tasmania, with partial funding from the Commonwealth Department of Industry, Science and Resources under the Regional Tourism Program.
See How to make more money from your attraction or tour business [PDF 202k]
To view files marked PDF you need Acrobat Reader, available as a free download.