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Tasmanian Industry - Yield Management
How to Make More Money from your Accomodation Business
For small to medium accommodation operators
This booklet is based on the findings of a study designed to help small to medium size accommodation businesses to increase the yield from their operations, enhancing the viability and long term sustainability of their businesses.
It offers a self-help approach to improving returns on your accommodation business using a practical and proven business analysis process - yield management.
Widely used in big business, yield management can also be applied to small to medium operations.
You don't have to have an accountancy degree - this book gives you the tools you need.
The suggestions are based on a yield management study involving 15 Tasmanian accommodation operators. Over two financial years, they will follow a common yield management approach to analyse their business, pinpoint problems and implement improvements to increase their financial return.
The people involved in the study will look critically at a range of business aspects including fixed costs, bank charges, breakfasts, marketing effectiveness - issues faced by every accommodation business.
More than ever, success in business relies on good information. Spend a few hours studying the principles and objectives of yield management - the knowledge and understanding you will gain about your business will more than repay the time you invest.
The Final Report, including an analysis of the success of the strategies adopted by the study participants to increase yield, is now available.
See How to Make More Money from your Accomodation Business [PDF 260KB]
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