Issue 316 - 3 May 2011

In this edition:

• Lumina 2011 - Intrastate Winter Campaign
• Zone Marketing Packages and Presentations
• Business Development Workshops for Operators
• Business Tip - It Pays to Listen to Customers
• TigerTOUR Updates
• Coming Events

Lumina 2011 - Intrastate Winter Campaign

Lumina, Tourism Tasmania's umbrella campaign promoting events and festivals around Tasmania during winter, commenced on 1 May and will run until 31 July with events running through to 31 August. Lumina 2011 aims to promote intrastate travel with a multi-channel campaign that includes television, radio, print and direct marketing, as well as a strong online presence with a dedicated Lumina calendar website and a social media promotion. Australia Post and the Examiner are also partnering the campaign with a direct mailout and newspaper support respectively.

Tourism operators can take advantage of some great advertising deals and buy into a schedule of radio and TV advertising throughout the campaign. If you're an event organiser and are holding an event during winter you can list it for free. And if you're not holding an event you can still benefit from the bookings generated by event-goers. Interested operators can also try out some new technology on their website.

For further information, including details of advertising opportunities, see Lumina 2011.

Zone Marketing Packages and Presentations

The East Coast, Western Wilderness and North West Coast Zone Marketing Groups have developed a range of exciting and creative marketing packages for the coming 2011-12 financial year. The packages aim to reach target markets and include opportunities to suit the pocket of all operators in each region.

The zone groups and Tourism Tasmania are conducting information sessions to discuss the opportunities available in the prospectus, including the  the new 2012 Holiday Guides. The remaining zone groups are also preparing marketing packages, to be released soon. Further sessions information sessions will also be held in Launceston Tamar and the North starting the week commencing 16 May, details to be advised.

For further information, including dates and venues, see Zone Marketing Packages.

Business Development Workshops for Operators

The following business development programs and workshops are for operators interested in improving their business bottom line.

Growing Business

This mentored program aims to help small to medium-sized Tasmanian enterprises adopt sustainable business growth strategies. Growing Business is a free service provided to selected businesses on application. A dedicated business consultant will provide advice, support and, most importantly, motivation to implement the agreed action plans. Applications close 11 May.
For further information see the TCCI newsletter.

Lunchtime Briefing Sessions

Keep up-to-date with the hot topics that affect your industry, your markets, your operations and your staff. These monthly information sessions are a short, sharp and easy way to get analysis, insights and expert opinion on key developments relevant to your business. This month's topic is Discrimination, Harassment and Bullying in the Workplace and consists of a presentation by the Office of the Anti-Discrimination Commissioner in Tasmania. This is a FREE membership benefit. To register, email: judy.phair@tcci.com.au, phone 6236 3600.

For further information see the TCCI newsletter.

Boosting your Bottom Line

Cash flow tips and trends for Tasmania's retail business operators. The workshop will be presented by Alexandra Knight, an economist in NAB's Australian Economics Division and Alan Miltz, Director of Pearl Finance and a world recognized expert in finance and banking for the corporate sector. The workshop will be held from 7.15 am – 9.00am on Thursday 5 May.

For further information see the TCCI newsletter.

Business Boost - Retail Rescue Workshops

This workshop is for operators who would like to better control their cash flow and deliver higher returns. Business & Employment is conducting a series of three retail focused workshops aimed specifically at the Tasmanian retail industry to help participants understand and take control of their cash flow. The workshops will help operators make their business more efficient; reducing the money they need to keep it running while delivering higher returns.

For further information, including dates and venues see the Business & Employment website.

Business Tip - It Pays to Listen to Customers

Hobart Cruises, operators of the daily Peppermint Bay Cruise, believe it's important to listen to customers as it can add to the quality of their experience.

"Good listening can improve the experience during delivery and as part of monitoring and evaluation," said Alex Hale, Guiding Coordinator for Hobart Cruises.

"Listening to customers means that you can hone in on what interests them and it gives us a better chance to get our visitors involved", Alex said. Encouraging customers to communicate with you can pay off in other ways, too. It's one thing to offer a successful visitor experience – and another to keep evolving it so it doesn't lose its ability to attract customers. That's why regular customer surveys have also reaped benefits for Hobart Cruises.

For more information on how you can to improve your own visitor experience see Developing Visitor Experiences.

For more information on Hobart Cruises see the Peppermint Bay Cruises website.

TigerTOUR Updates

No new products have been added to the Tourism Tasmania TigerTOUR database.

Tourism Tasmania's Product Consultants can help you update your business details. For more information email TigerTOUR@tourism.tas.gov.au or phone: (03) 6230 8229.

Coming Events

Tasmanian Heritage Festival
Over 170 organisers with more than 1000 events and activities throughout May
1 - 31 May
Statewide

Agfest
Tasmania's premier agricultural event
5 - 7 May
Carrick

See all events

Contact Us

To share your news or views, email the editor at talk@tourism.tas.gov.au