Tourism Talk

Issue 307 – 21 December 2010

In this issue:

Regional Tourism Review

Regional Tourism ReviewTourism Tasmania, along with the three Regional Tourism Associations, has initiated a review to identify how Tasmania's tourism industry and stakeholder groups can better work together to create effective partnerships, shared goals and make the best use of our available resources. Taking part in the review were Regional Tourism Associations, Zone Marketing Groups, Local Government, Local Tourism Associations, Visitor Information Centres, the Tasmanian Visitor Information Network and Sector Groups.

Implementation of the review findings will help clarify the roles and responsibilities of the various participants in regional and local tourism. In addition, the review outcomes will bring a greater balance to all three elements needed for sustainable regional and local tourism – destination management, development and marketing.

See on the Tourism Tasmania website the Regional Tourism Review

Decline in Holiday Visitors Impacting Tourism Industry

Tasmanian Visitor SurveyThe latest Tasmanian Visitor Survey has shown that, after eight years of solid growth for Tasmania, there has been a decline in total visitors to the State of one per cent for the year ending September 2010. Despite this, total nights increased two per cent to 8.45 million and expenditure also increased four per cent to $1.53 billion.

The number of interstate residents visiting Tasmania was up one per cent due to growth from our smaller markets, South Australia, Western Australia, Northern Territory and the ACT. This growth helped offset declines in visitation from our core markets of Victoria and NSW. Visitation from Queensland remained steady for the period. For further details, including a commentary by the CEO of Tourism Tasmania, see the Tasmanian Visitor Survey.

Autumn Winter Marketing Campaign

Details of Tourism Tasmania's Autumn Winter marketing campaign will be available on our website from the 17 January, 2011 and will include information on how operators can get involved in the campaign. The campaign will commence in mid March and will provide tourism businesses with a range of opportunities to market their product to our domestic markets for as little as $40. The closing date for 'buy-in' is 7 February.

Gourmet Farmer - Series Two

Gourmet FarmerReruns of the popular Tasmanian lifestyle program, Gourmet Farmer, are now airing on SBS. The program runs on Thursday nights at 8pm and is rating well. Supported by Tourism Tasmania, the program and its associated TV commercials and online advertising promote Tasmania's great food and lifestyle.

Tourism Tasmania is working with SBS on a second series of Gourmet Farmer, currently being shot in various locations around Tasmania.

The second series is expected to air later next year.

See the SBS website for more on Gourmet Farmer.

Zone Marketing Evaluation

Tourism Tasmania invites all operators to contribute to an evaluation of Tourism Tasmania's Zone Marketing strategy. The evaluation is being undertaken by consultants Deloitte and will involve 120 individuals in discussion groups conducted in up to 10 locations across the state. The discussion groups will be held before the end of next February.

To participate, please register your interest online by 31 December on the Deloitte Zone Evaluation website.

Triabunna-Orford-Maria Island Visitor Plan

Glamorgan Spring Bay Council has appointed Inspiring Place to prepare a visitor plan for the Triabunna-Orford and Maria Island area. The project will include a comprehensive review of tourism issues relating to the southern part of Tasmania 's east coast and will set out a long-term vision for the sustainable growth of tourism in the area. The council has partnered with the Freycinet Coast Tourism Board, Orford-Triabunna Chamber of Commerce, Parks & Wildlife Service and Tourism Tasmania to undertake the project. Work will commence immediately with the final Visitor Plan due to be completed by the end of April 2011. Community and local tourism operators will have an opportunity to comment on the plan in February/March 2011. For more information contact Winny Enniss, Glamorgan Spring Bay Council 's project manager, on 6257 4777 or winny@freycinet.tas.gov.au 

Tour Guiding Qualifications

Tasmanian PolytechnicThe Tasmanian Polytechnic Tour Guiding program is currently recruiting for 2011. The qualifications on offer include Certificate III Tourism (Guiding), Certificate IV Tourism (Guiding) and Certificate IV Outdoor Recreation. The program equips students with the knowledge, skills and confidence to become professional tour guides. The Tasmanian Polytechnic's eco and adventure guiding qualifications can lead to a range of employment opportunities, including Ecotour Guide, Adventure Tour Guide or Outdoor Instructor. For further information see the Polytechnic website or contact Jeanette Cross 6233 8720, Jeanette.Cross@polytechnic.tas.edu.au

Office Hours Over Christmas

Tourism Tasmania's office will officially close at 12 noon on Friday 24 December and will re-open Tuesday 4 January at 8.45am. Our next edition of Tourism Talk will be distributed on the 11 January 2011. We wish you all a very merry and safe Christmas and look forward to working with you again in the New Year.

TigerTOUR Updates

The following new products have been added to the Tourism Tasmania TigerTOUR database.

Accommodation:

Attractions:

Tourism Tasmania 's Product Consultants can help you update your business details. For more information email TigerTOUR@tourism.tas.gov.au or phone: (03) 6230 8229.

Coming Events

MONA FOMA
Hobart's cutting edge Festival of Music and Art
14 Jan -23 January 2011
Hobart

Rolex Sydney Hobart Yacht Race
One of the world's great blue water classics.
26 Dec 2010 - 01 Jan 2011
Hobart

The Taste Festival
Celebrating Tasmanian food, produce, arts and culture.
28 Dec 2010 - 03 Jan 2011
Hobart

Museum of Old and New Art – Opening
Opening of Australia's largest free private museum, a $75 million subversive adult Disneyland.
21 Jan - 23 Jan 2011 
Hobart

See all events

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