Mountain Bike Tourism - Market Report

Tasmania is an established nature-based tourism and bushwalking  destination, well-known for its wild and iconic natural and cultural landscapes.

Mountain bikers, particularly those interested in cross country riding or ‘all mountain’ riding, are seeking similar experiences to those of bushwalkers –escape, adventure in ‘wild’ and beautiful places, and challenge.

This report aims to provide an initial investigation into the  characteristics of this emerging tourism market segment (including intrastate, interstate, and internationally), an overview of existing mountain bike tourism product and infrastructure in Tasmania, and an identification of the potential opportunities, based on the research findings and the core strengths, or points of differences unique to Tasmania.

Mountain Bike Tourism - Market Report [PDF 540KB]

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