Hawthorn Footbal Club Sponsorpship Report: Media Exposure 2007
S-COMM was commissioned by Tourism Tasmania to conduct an independent evaluation of the media exposure generated by the naming rights sponsorship of the Hawthorn Football Club.
In order to conduct this analysis S-COMM analysed:
- Match broadcasts – all live Hawthorn FC matches on Channel Seven, Channel 10 and Fox Sports and first replays via Fox Sports
- Peripheral television coverage – nightly national television news & sports interest programs
- Print media – all major metropolitan newspapers & sports related magazines.
Hawthorn Sponsorship - Media Exposure 2007 [PDF 2MB]
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