Hawthorn Football Club Report: Sponsorship Analysis 2007

The Tasmanian Government commissioned S-COMM to undertake an evaluationof Tourism Tasmania’s sponsorship of the Hawthorn Football Club.

The analysis focused on three elements contributing to the overall impact of the sponsorship, including:

• brand exposure generated through media coverage
• economic impact
• consumer research.

Sponsorship Analysis 2007 [PDF 679KB]

Back to all reports

To view files marked PDF you need Acrobat Reader, version 5 or above, available as a free download.