Northern Tasmania: A Demand Update

This presentation was prepared by BDA Marketing Planning and presented at the Northern Tasmania Development’s (NTD);Regional Tourism Forum on 10 May 2011 in Launceston.

Summary

Tourism market improving:

• More national opportunity, with Tas now steady after strong share gains in recent years.

Northern Tas generally performing well:

• Gaining share of Tas interstate and intrastate leisure visitors
• Satisfaction by visitors to the region is high at 76%
• Strongest appeal with older, empty nest couples
• Natural attractions are the key draw along with complimentary quality accommodation.

Further growth opportunity exists:

• Demand outlook is improving
• Further share gains for Northern Tas will drive stronger growth than the 'Trend' outlook
• Large number of available trips taken by a well aligned group of prospective visitors is indicative of further potential for the region.

See Demand Update [PDF 109KB]