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Research - Reports
Lighthouse Report No1: Shining the Light on Customer Perceptions, 2007
A series of quarterly reports that provide up-to-date information on current trends in tourism.
This 2007 Lighthouse Report sets out the top-line results of a recent Perceptions Research Study commissioned by Tourism Tasmania.
Our goal is to understand how existing and potential customers see Tasmania and how likely they are to visit us in the near future. Study groups included both interstate and intrastate visitors, with questions covering both cities and regional areas.
It’s important to note that this is the first time a study such as this has included the views of Tasmanians in the consideration of holidays within their own State.
See Lighthouse Report No1: Shining the Light on Customer Perceptions [PDF 226 KB]
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2007