Research - Insights

Kuoni Study

The market for holidays and travel is becoming more dynamic and complex. Customer behaviour is increasingly incalculable. Although short-run movements in the market are well documented, there is no overall picture of long-term perspectives. The question is: In what direction is the holiday and travel sector headed?

This study analyses the wishes and values of travellers. It describes the driving forces of change and answers questions of relevance to the market:

  • Who will travel in the future?
  • What are their motivations?
  • What new travel markets are to be seen on the horizon?
  • What will be the most popular destinations in 2020?

The study is the full text of an executive summary of an independent study on "The Future of Leisure Travel" created by the Gottlieb Duttweiler Institute on behalf of the European tour operator, Kuoni Travel Holding Ltd. It was released on March 9, 2006, at the ITB Berlin.

As the text appears to have been translated from the German, some of the syntax and language may sound a bit odd but has been left unedited in the interests of maintaining the accuracy of the original.

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