Research - Insights

Business Activity Survey Results Feb 2007

This report describes how Tasmanian tourism businesses believe they performed over the Christmas period 2006 compared to 2005 and reports on their expectations for the near future.

Tourism business operators across Tasmania were invited to participated in an online survey conducted by Tourism Tasmania from 19 to 22 January 2007.

The survey focused on two key issues:

  • business performance for the 2006–2007 Christmas and New Year period (18 December to 5 January) compared with performance from the corresponding period in 2005–2006; and
  • forward bookings to the end of February 2007 (the survey recorded percentage increases and decreases, not the amounts of those increases or decreases).
A total of 234 tourism business representing accommodation, tour operator, transport and attraction sectors across Tasmania responded to the survey.

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