Tourism Promotion Plan Report

On 3 November 2006, the Tasmanian Government released a $16 million plan to reinvigorate Tasmania’s tourism marketing, optimise the performance of Spirits of Tasmania I and II, and encourage more holidaymakers, including Tasmanians, to explore regional parts of our island.

The Tourism Industry Council Tasmania (TICT) joined Tourism Tasmania and TT-Line to develop and implement its nine comprehensive programs.

This publication explains events leading up to the release of the plan and summarises the achievements of its individual programs.

Tourism Promotion Plan Report [PDF 1.1MB]

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