Tourism 21

Tourism 21: 2011-2013

Tourism 21:2011-2013 is a joint strategic business plan that aims to improve the performance, competitiveness and structural efficiency of Tasmania's tourism industry.

Tourism 21 represents the continuation of a successful and productive partnership between the Tasmanian Government, through Tourism Tasmania, and the Tourism Industry Council Tasmania (TICT) that was established more than a decade ago.

This plan sets out shared long term goals for the growth of Tasmania's tourism industry and how we will maximise our opportunities and meet the challenges ahead.

See:

See also Media Release:Tourism a Potential $4.39 Billion Industry by 2020

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