Interpretation is fundamental to the visitor experience in Tasmania and is seen as integral to the tourism brand.
Tasmanian industry members are encouraged to look at how they can benefit from using interpretation techniques to enhance their delivery of the visitor experience.
The Thematic Interpretation Planning Manual iaims to assist the Tasmanian tourism industry better plan the way visitor experiences are developed.
Jointly prepared by thematic interpretation expert Professor Sam Ham from the University of Idaho, Tasmanian consultant Anna Housego and Professor Betty Weiler from Monash University, the planning tool is part of a training and support package developed by Tourism Tasmania.
The manual is a step-by-step approach that provides businesses with information on interpretation planning, including a case study to highlight this process in action.
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