Tasmanian Experience Strategy

The purpose of The Tasmanian Experience Strategy is to improve the economic contribution of the Tasmanian tourism industry by increasing visitor expenditure through greater engagement with visitors and by attracting more higher-yielding visitors to the State. Fundamental to this approach is a commitment
to world-class interpretation of the Tasmanian experience.

The Tasmanian Experience Strategy emphasises the need to integrate Tasmania's three core visitor appeals of place, infrastructure and service, to create unforgettable holiday experiences by focusing on presentation, interpretation and customer engagement.

Connection with place, quality infrastructure and personalised service are vital to the success of any holiday, but it is interpretation and engagement that make the difference between a pleasant break and an unforgettable experience.

Tasmanian Experience Strategy [PDF 688KB]

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