 |
 |
Organisation - Business Units
Organisational Development and Strategy
The Organisational Development and Strategy unit builds critical knowledge and understanding for Tourism Tasmania and the tourism industry through comprehensive research and analysis. It also builds the capability of Tourism Tasmania to perform its lead role in jointly delivering marketing and development programs that drive benefits for Tasmania from domestic and international tourism.
Tourism operates in an environment of constant change. One of Tourism Tasmania’s key points of intervention in this world of change is to create new knowledge and understanding for the tourism industry and stakeholders through research, analysis and insights. The Research team provides leadership in the creation of this new knowledge through its stewardship of the Tasmanian Visitors Survey, its analysis of key data collections with relevance to tourism and through its extensive program of consumer and market research.
The changing world of tourism also means there is a need for Tourism Tasmania to continue to change. The Organisational Development unit plays a key role in building the capability of the organisation for change, and helps the development of a focussed, strategic and innovative organisation that delivers benefits for Tasmania.
The unit also has primary responsibility for Tourism 21, the joint tourism industry-Government Strategic Business Plan 2007-10.
The unit has two strategic elements: Research and Organisational Development.
Research
The Research team identifies and interprets trends and
changes in consumer behaviour for industry partners, analyses prospective
markets and undertakes economic analysis of tourism.
Organisational
Development
The Organisational Development unit uses the Star
Program to build the capability of the organisation
To contact Organisation Development and Strategy:
Director
Rowan Sproule
E: Rowan.Sproule@tourism.tas.gov.au