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Organisation - Business Units
International Markets
The International Markets unit promotes Tasmania and Tasmanian tourism product to identified international markets that provide the best return on investment. Those current markets are the United Kingdom and Europe, North America, New Zealand, Asia and Japan. They work to clearly position Tasmania as a preferred holiday destination to target market segments and to match their holiday needs with Tasmanian holiday experiences. The unit scopes opportunities and strategies that build on current strengths in key markets and identifies new market opportunities.
Specifically, International Markets works to increase visitor numbers, visitor nights and visitor expenditure from the key target markets; promotes the core values and key experiences of Tasmania through co-operative campaigns and promotions with partners including airlines, tour operators, wholesalers and inbound tour operators; provides opportunities for international travel buyers to be educated on, and to experience Tasmania and Tasmanian tourism product through sales calls, trade missions, workshops and familiarisations; and delivers online information to target markets at www.discovertasmania.com via country specific home pages.
To contact International Markets:
Director
Jan Ross
E: Jan.Ross@tourism.tas.gov.au