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Organisation - Business Units
Infrastructure and Industry Development
Tasmania's tourism industry has been growing rapidly and for this to continue, and for the industry to meet the Tourism 21 goals (Tourism 21 is the joint tourism industry-Government strategic business plan), ongoing development of the products and experiences is critical.
All tourism initiatives need insights into consumer and industry trends, and information to ensure they are best able to meet future demand. Their priority is to strategically support the development of experiential tourism products and services that will help build our competitive advantage, attract visitors to the State, and exceed visitor expectations. The main focus areas are industry development, business and product development and destination development.
The unit has two strategic elements: Insights and Destination Development, and Infrastructure and Investment.
Insights and Destination DevelopmentThe Insights and Destination Development unit works with industry and government partners to ensure that Tasmania continues to develop new and engaging experiences that connect visitors with the destination.
Infrastructure and InvestmentThe Infrastructure and Investment unit provides advice and information on tourism investment opportunities and assists and encourages the development of new tourism infrastructure.
Director Infrastructure and Industry Development
Claire Ellis
E: Claire.Ellis@tourism.tas.gov.au