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Organisation - Business Units
Digital Services
The Digital Services unit specialises in digital media to stimulate consumer interest and awareness of Tasmania, build brand appeal and drive conversion. The unit comprises Website Publishing, E-Marketing and Digital Distribution. The Website Publishing team oversees the researching, sourcing, design and integrity of digital content to maximise Tasmania's online tourism presence. They provide advice and resources to the marketing teams and external partners to ensure creative and effective digital marketing; are responsible for maintaining brand consistency online; and manage and maintain the content management systems and technical equipment for all digital services. The E-Marketing team works across Marketing and Commercial Operations to deliver effective digital marketing of Tasmania. They develop and deliver e-based marketing campaigns, monitor global digital communications innovations, adopt relevant new advances, and keep key stakeholders informed of future developments and market trends. The Digital Distribution group is responsible for sourcing, maintaining and presenting database information on all Tasmanian tourism products. They ensure content is aligned with Australian Tourism Data Warehouse (ATDW) requirements to maximise content alignment; use web analytics to monitor campaign and consumer website response to better understand, predict response, and target consumers; and through search engine optimisation (SEO) push exposure of Agency websites. Head of Digital Marketing Manager e-Marketing Manager Digital Distribution |