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Destination Promotion

One of the greatest challenges facing Tourism Tasmania is getting the message to target customers. The Destination Promotion unit specialises in working with journalists and other champions of Tasmania to promote Tasmania as a preferred destination. The Visiting Journalist Program underlines the importance of journalists in taking the Tasmanian message to the world, while public relations opportunities give Tourism Tasmania valuable third-party validation of the critical messages.

The unit enhances destination appeal and awareness in national and global markets by integrating editorial and electronic media coverage with consumer marketing programs.

Head of Destination Promotion and Marketing Services
Ruth Dowty
E: Ruth.Dowty@tourism.tas.gov.au