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The Organisation
Tourism Tasmania was established as a statutory authority in 1997. Tourism Tasmania operates under the Tourism Tasmania Act 1996, and is governed by a seven-member Board appointed by the Governor on the recommendation of the Minister. Part of a wider department - the Department of Economic Development and Tourism, it links government and the private sector in marketing the assets which make Tasmania unique.
Tourism Tasmania recognises the world we live in has changed dramatically in the last five years – increasingly, we compete as a destination not just with other parts of Australia and overseas, but with changing patterns of Australian consumer behaviour and spending. Our role is to lead the industry to jointly deliver marketing and development programs that drive benefits for Tasmania from domestic and international tourism.
Our new reality – the ‘new normal’ for Tourism Tasmania – requires us to be more focused, strategic and innovative. Tourism is of vital importance to the Tasmanian economy: it directly contributes $900 million dollars to the Gross State Project; comprises approximately 2400 separate businesses; and supports approximately 22,900 direct jobs or nearly 9% of Tasmanian employment.
Tourism Tasmania’s new strategic direction has been shaped by our recognition of the changed world for tourism in Tasmania. There is a need for us, as an organisation, to continue to change ourselves to meet the challenges of this new world.
News
Latest items on site.
Board
Tourism Tasmania's Board.
Business Plan
Strategic Document for three year period 2006-09
Business Units
Our organisational structure.
Annual Report
Tourism Tasmania's Annual Report tabled each year.
Contacting Tourism Tasmania
Where we are and how to contact us.
Statement of Corporate Intent
Shaped by our recognition of "a changed world for tourism" (and Tasmania).
Vacancies and Procurement
Working and providing services to Tourism Tasmania.
Publications
Tourism Tasmania publishes many reports and papers for Industry.