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Organisation - Business Strategy
New Directions For Our Island:
Our Three-year Business Strategy
Welcome to "New Directions for Our Island ". 
New Directions is our blueprint for the next three years, and provides Tourism Tasmania with its agenda for change.
This important new vision and strategic direction for Tourism Tasmania was shared with the tourism industry in late November 2006 and pledges our commitment to being a more focused, more strategic and more innovative organization. It demonstrates how we will work with industry to jointly deliver marketing and development programs to drive benefits for Tasmania from domestic and international tourism.
To align the business with this new direction, a new structure has been developed comprising the key functions of Organisational Development and Strategy, Commercial (bringing together communications, destination and digital marketing, and distribution) and Infrastructure and Industry Development. We will implement this new structure gradually over the next few months to deliver the new direction.
For your personal copy of New Directions for Our Island, click here.
In order to deliver on the objectives and goals outlined in New Directions, we have re-aligned our business so we can be more responsive and adaptable. Click here to view the new organisational structure for Tourism Tasmania.