New Tasmanian Experiences Website

Tourism Tasmania is continuing its digital evolution by moving into the world of online social travel networks in order to grow Tasmania's reach into domestic and international travel communities.

With more than 8.2 million Australians using the Internet to research, plan and book their travel arrangements, it is crucial that Tasmania has a strong presence online. Social networking websites like Facebook and Twitter are experiencing incredible growth, with 6.5 million Australians part of an online social network in July 2009 (Nielsen Online).

Starting in March 2010, the new digital direction will see the development of a Tasmanian Experience site within Tourism Tasmania's consumer website www.discovertasmania.com. 

Linked directly from the homepage of www.discovertasmania.com, the content of the Tasmanian Experience site will be generated primarily by travellers with a love and preference for holidaying in Tasmania, and who regularly chat on other social networking channels such as  Twitter and Facebook.

The Tasmanian Experience web pages will also feature posts by celebrities and well-known international travel writers. 

Through the personal stories these travellers post on the Tasmanian Experience pages, we will be able to take Tasmania's authentic and unique visitor experiences to a much wider audience than ever before.

For more information see:

Getting Involved

Tourism Tasmania encourages operators to advertise within the Latest Offer of the new Tasmanian Experience pages, to go live during March 2010. Each advertisement on the Tasmanian Experiences pages costs $300 and is valid for two months. You can book at any time. 

Each experience will be displayed by its category - such as fishing, walking, food and wine, or wilderness - allowing us to match your product advertisement with the Tasmanian experience.

We will be driving consumer traffic to the Tasmanian Experience pages through social networking channels, such as Facebook and Twitter, and a range of marketing activities including public relations, search engine optimisation, and Tourism Tasmania's major marketing campaigns.

15 January 2010