Press Release

 

12 September 2008

Heritage and Mining Exhibition Unearths East Coast’s History and Builds Tourism Potential

A new interactive exhibition north of Bicheno is the first to display the rich 170-year history of the East Coast’s coal mining industry.

Officially opening the East Coast Heritage and Mining Exhibition at East Coast Natureworld, Felicia Mariani, Chief Executive Officer of Tourism Tasmania today recognised its potential value to local tourism.

“The East Coast’s reputation for breathtaking, uncrowded beaches, long, languid days and friendly locals is becoming increasingly attractive to Tasmanians and visitors alike,” Ms Mariani said.

“However in an increasingly competitive tourism market, operators are seeking to be more creative in offering visitors distinctively Tasmanian experiences.

“East Coast Natureworld is just one example of the many operators on Tasmania’s East Coast that now offer these unique experiences to visitors and locals alike.”

The East Coast Heritage and Mining Exhibition is the latest addition to Natureworld’s interactive displays by owner and 2008 Tasmanian of the Year, Bruce Englefield.

Boasting a working replica of an 1850s coal mine with salvaged and donated heritage mining equipment, and featuring the work of researcher, author and illustrator David Hopkins, the Heritage and Mining Exhibition will link to the North East’s recently launched Trail of the Tin Dragon through the Trail of the Coal Devil.

“Visitors to the North East can then enjoy an extended heritage experience from Launceston through to Bicheno and Coles Bay,” Ms Mariani said.

“Research shows this connecting and deepening of tourism experiences captivates visitors, often prompting them to either extend their stay and explore further, or resolve to return again.”

“Our recently launched Zone Marketing campaign aims to support these initiatives.

“This will bring obvious economic benefits to local operators and communities alike, whilst at the same time strengthening Tasmania’s unique tourism brand.”

Further information: Sam Adams: 6233 3858