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Press Release
Tasmania Beams into Sydney
7 April 2008
Sydneysiders are being tempted by Tasmania’s own travel television series which began last night.
The Minister for Economic Development and Tourism, Paula Wriedt, said the dedicated Tasmanian television series ‘Discover Tasmania’ will be broadcast by the Seven Network over the next 11 weeks.
“Produced in partnership with Southern Cross Television, the Tasmanian travel series was hosted by Australian celebrities Fast Eddie Halmagyi from Better Homes and Gardens, and Tim Campbell from Home and Away.
“The series formed part of our intrastate tourism campaign launched in September last year,” Ms Wriedt said.
The campaign was designed to encourage Tasmanians to holiday at home by showing them that our own State offers experiences as good as, if not better than, anything available interstate or overseas.
“The half-hour shows were so successful they won the ratings in all but one of their 10 Tasmanian timeslots,” Ms Wriedt said.
“Now the travel series, which was originally created to encourage intrastate tourism, has the opportunity to entice interstate visitors as well.”
Ms Wriedt said Tourism Tasmania has always had a major role in interstate and international marketing.
“This intrastate marketing campaign, in partnership with industry, has been the impetus for many thousands of Tasmanians to enjoy the wonders of their own state,” Ms Wriedt said.
The intrastate campaign was funded by Tourism Tasmania and the Tourism Promotion Plan, and was developed with input and assistance from the tourism industry and the regional tourism associations.
“The television program was so successful that Tourism Tasmania is looking to create a second series sometime in 2008,” Ms Wriedt said.