Zone Marketing Program

• Program Evaluation
• Zone Groups - Membership
• Program Changes 2011-12

Zone marketing uses market knowledge and insights to provide regional Tasmania with growth opportunities and consumers with a more logical and accessible holiday offer.

Zone marketing consists of five marketing zones that fit the way visitors perceive Tasmania.

The Five Zones

The five marketing zones are:

• Hobart and Surrounds
• East Coast
• Launceston, Tamar and the North
• North West Coast
• Western Wilderness.