Visiting Journalist Program

Tourism Tasmania's Visiting Journalist Program (VJP) brings carefully selected media from our national and international markets to Tasmania to experience our tourism products firsthand and in turn to create high quality editorial.

Hosting media through the VJP is a very cost-effective marketing tool for your business.

Editorial is seen as more credible and reliable than advertising – it reinforces advertising messages and adds the ‘proof ’ of the advertising claims and the validation consumers often need to turn their interest into action.

Businesses that participate in the Visiting Journalist Program often see significant coverage of their product and subsequent increased business.

In 2009-10 there were 105 media visits by broadcast, online and print journalists generating 333 articles and $36.5 million in equivalent advertising value.  Articles appeared in many prestigious publications including Gourmet Traveller, Condé Nast Traveller magazine, Qantas, Jetstar and Tiger Airways in-flight magazines, Donna Hay, Islands (US), Wanderlust (UK), The Times (UK), The Sydney magazine, Vogue Entertaining and Travel, Luxury magazine (NZ) and ABC Life.

Tourism Tasmania also arranged for the filming of a number of television programs including Travel OZ with Greg Grainger, Food Trail with Paul Mecurio, Jack Hanna’s into the Wild (USA), Australian Geographic Film, Diary of a Foodie (USA), Bill’s Holiday with Bill Grainger, My Aussie Adventure (Malaysia), Today Show, Getaway and The Last Paradise (Hong Kong).

To participate, you must:

• Have, or be working towards, accreditation in a recognised tourism accreditation scheme. For international visits accredited properties only and operators should also be members of Team Tasmania or working towards this.
  
• Be prepared to offer your product free of charge during the off season (June – August), a significantly discounted rate in the shoulder season (September – November and March – May) and a negotiated discount in the peak periods from December to February and during Easter and school holidays.

For further information contact:

National VJP Coordinator
T: 03 6230 8173
E: mediainfo@tourism.tas.gov.au