Our Brand

A World Apart, Not A World Away

Tourism Tasmania has launched a new tourism brand and integrated marketing campaign to promote Tasmania as a holiday destination.

The new creative pieces showcase Tasmania’s iconic, world-class experiences and destinations and the fact that Australians do not need to travel around the world to get to them.

Quite simply, Tasmania is ‘a world apart, not a world away’.

The new tourism brand is the result of extensive consumer research and industry consultation and is the start of a long-term communications strategy that will see Tasmania’s tourism industry through the next three years.