Discover Tasmania

Online Marketing

Tourism Tasmania recognises the growing importance of the Internet to people planning and booking travel and provides opportunities for Tasmanian operators to benefit from these new technologies.

Tourism Tasmania’s consumer website, www.discovertasmania.com is a valuable and highly effective marketing and distribution channel for Tasmanian tourism businesses.

As Tasmania’s leading travel and tourism website, discovertasmania.com offers consumers everything they need to plan their complete Tasmanian holiday experience.

More than ever before, people are using the internet to research or book their next holiday.

Visitors to discovertasmania.com have a wealth of rich, motivating  Tasmanian content at their fingertips. They can search across experiences and compare the availability and price of  Tasmanian accommodation, tours and activities online, and then book and  pay in real time with ease and confidence.

This combination of motivational content and the ability to book  quickly and easily online, combined with traditional advertising, is  unmatched by any other Tasmanian travel website.

To get more information on discovertasmania.com and the opportunities that it presents, see Tourism Tasmania’s Discovertasmania.com prospectus [PDF 1.42MB].

TigerTOUR database

The TigerTOUR Database is an excellent and free way of advertising your business.

The database contains extensive information on Tasmanian accommodation providers, tours and attractions.

The TigerTOUR Database is an effective way for the Tasmanian tourism industry to advertise to a wide audience as operators included in the database automatically receive a free listing on the www.discovertasmania.com website and other local and national websites.

They are also included in publications such as Travelways, a free bimonthly Tasmanian travel guide.

In addition, TigerTOUR also supplies information to Tasmanian Visitor Information Network centres for their advertising and brochure rack mail outs.

The information on the TigerTOUR database is electronically accessible to operators, wholesalers, retailers and distributors for use on their websites and booking systems.

All Tasmanian tourism products included in the TigerTOUR database are also uploaded to the ATDW database daily.

Although entry in the database is free, it’s important to advise us of any changes, including costs, to ensure information displayed is current.

For additonal listings see Discover Tasmania website prospectus [PDF 1.42MB]

Register

To be included contact the TigerTOUR team at Tourism Tasmania on:

Phone: 03 6230 8229

Email: tigertour@tourismtasmania.com.au

Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is a national online database of information on Australian tourism, providing a central distribution and storage facility for tourism product and destinations.

All Tasmanian tourism products included in the TigerTOUR database are uploaded to the ATDW daily. 

The ATDW is used by major travel distributors such as Yahoo, Google and About Australia.

It has 75 licensed distributors, 45 of which have web sites publishing ATDW data with the remainder in various stages of development capable of including the ATDW data.

Licensed distributor websites use the content stored in the Australian Tourism Data Warehouse to inform consumers of tourism products and destinations via their websites. It is important to note that not all distributors display every category type stored in the ATDW. This is at the discretion of the individual distributor, depending on the audience of their website.

Current distributors of ATDW content include:

For more information see the Australian Tourism Data Warehouse

To learn more about online marketing and how you can get involved, see on this website the Tourism e -Kit.

To view files marked PDF you need Acrobat Reader version 6 or above, available as a free download.