Online Marketing

Tourism Tasmania recognises the growing importance of the Internet to people planning and booking travel and provides opportunities for Tasmanian operators to benefit from these new technologies.

Discover Tasmania website

Discover TasmaniaTourism Tasmania’s consumer website, www.discovertasmania.com is a valuable and highly effective marketing and distribution channel for Tasmanian tourism businesses.

As Tasmania’s leading travel and tourism website, Discover Tasmania offers consumers everything they need to plan their complete Tasmanian holiday experience: they can search across experiences and check the availability and price of Tasmanian accommodation, tours and activities online, and then book and pay in real time with ease and confidence.

This combination of motivational content and the ability to book quickly and easily online, combined with traditional advertising, is unmatched by any other Tasmanian travel website.

The TigerTOUR database (see below) feeds the search mechanism on the Discover Tasmania website.

Advertising on Discover Tasmania

Tourism businesses have the opportunity to enhance exposure on Discover Tasmania over and above the free TigerTOUR listing by purchasing advertising.

Advertising opportunities include:

  • Tasmanian Experiences Website – Tourism Tasmania’s latest addition to the consumer digital marketing channels – advertise your unique Tasmanian experience in the latest offer section of Tourism Tasmania’s new online travel community
  • Premium page advertising – boost your existing TigerTOUR profile with more text, additional photographs and videos and special offers which you can theme to any of Tourism Tasmania’s marketing campaigns to achieve maximum impact
  • Sponsored listing – limited to 100 operators at any time, sponsored listings appear randomly throughout search results
  • Holiday Deals – promote your specific deals by taking one of only five bi-monthly prime homepage spots.

Remember that the base product listing on www.discovertasmania.com remains free of charge. Tourism Tasmania staff will work with you to determine the size, placement, timing and style of additional advertising based on your individual business needs.

For further information on digital advertising, rates and rebates for accredited operators phone: 6230 8235 or email TigerTOUR@tourism.tas.gov.au

To get more information on discovertasmania.com and the opportunities that it presents, see Tourism Tasmania’s Discovertasmania.com prospectus [PDF 1.42MB].

Tasmanian Experiences website

Tasmanian Experiences websiteTourism Tasmania has developed a Tasmanian Experience website within Tourism Tasmania's consumer website www.discovertasmania.com. 

Linked directly from the homepage of www.discovertasmania.com, the content of the Tasmanian Experience site is generated primarily by travellers with a love and preference for holidaying in Tasmania, and who regularly chat on other social networking channels such as Twitter and Facebook.

The Tasmanian Experience web pages also features posts by celebrities and well-known international travel writers.

More on Tasmanian Experiences website

TigerTOUR database

The TigerTOUR Database is an excellent and free way of advertising your business. The database contains extensive information on Tasmanian accommodation providers, tours and attractions.

The TigerTOUR Database is an effective way for the Tasmanian tourism industry to advertise to a wide audience as operators included in the database automatically receive a free listing on the www.discovertasmania.com website and other local and national websites.

They are also included in publications such as Travelways, a free bimonthly Tasmanian travel guide.

In addition, TigerTOUR also supplies information to Tasmanian Visitor Information Network centres for their advertising and brochure rack mail outs.

The information on the TigerTOUR database is electronically accessible to operators, wholesalers, retailers and distributors for use on their websites and booking systems.

All Tasmanian tourism products included in the TigerTOUR database are also uploaded to the ATDW database daily.

Although entry in the database is free, it’s important to advise us of any changes, including costs, to ensure information displayed is current.

For additonal listings see Discover Tasmania Website Prospectus [PDF 1.42MB]

Register

To be included contact the TigerTOUR team at Tourism Tasmania on 03 6230 8229 or email: tigertour@tourismtasmania.com.au

See also Tasmanian Experiences Website

Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is a national online database of information on Australian tourism, providing a central distribution and storage facility for tourism product and destinations.

All Tasmanian tourism products included in the TigerTOUR database are uploaded to the ATDW daily. 

The ATDW is used by major travel distributors such as Yahoo, Google and About Australia.

It has 75 licensed distributors, 45 of which have web sites publishing ATDW data with the remainder in various stages of development capable of including the ATDW data.

Licensed distributor websites use the content stored in the Australian Tourism Data Warehouse to inform consumers of tourism products and destinations via their websites. It is important to note that not all distributors display every category type stored in the ATDW. This is at the discretion of the individual distributor, depending on the audience of their website.

Current distributors of ATDW content include:

For more information see the Australian Tourism Data Warehouse

To learn more about online marketing and how you can get involved, see on this website the Tourism e -Kit.

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