Discover Tasmania websiteOnline Marketing

Tourism Tasmania provides opportunities for operators to benefit from the increasing use of online technologies.

Discover Tasmania website

Have your product listed for free on Tourism Tasmania’s official travel website, www.discovertasmania.com

As Tasmania’s leading travel and tourism website, it offers consumers everything they need to plan their complete Tasmanian holiday experience. They can search across experiences and check the availability and price of Tasmanian accommodation, tours and activities online, and then book and pay in real time with ease and confidence.

This combination of motivational content and the ability to book online, combined with traditional advertising, is unmatched by any other Tasmanian travel website.

The TigerTOUR database (more below) feeds the search mechanism on the Discover Tasmania website so when you register on TigerTOUR your product is automatically included on www.discovertasmania.com as well as on all other official State Tourism Authority websites.

Advertising on the Discover Tasmania website

Tourism businesses can buy advertising on Discover Tasmania in addition to their free listing.

Advertising opportunities include:

  • Tasmanian Experiences website – Tourism Tasmania’s latest addition to the consumer digital marketing channels – advertise your unique Tasmanian experience in the latest offers section of Tourism Tasmania’s new online travel community
  • Premium page advertising – boost your existing TigerTOUR profile with more text, additional photographs and videos and special offers which you can theme to any of Tourism Tasmania’s marketing campaigns to achieve maximum impact
  • Sponsored listing – limited to 100 operators at any time, sponsored listings appear randomly throughout search results
  • Holiday Deals – promote your specific deals by taking one of only five bi-monthly prime homepage spots.

Remember that the base product listing on www.discovertasmania.com remains free of charge. Tourism Tasmania staff will work with you to determine the size, placement, timing and style of any additional advertising based on your individual business needs.

For further information on digital advertising, rates and rebates for accredited operators phone: 6230 8235 or email TigerTOUR@tourism.tas.gov.au

Tasmanian Experiences website

Tasmanian Experiences websiteTourism Tasmania has developed a Tasmanian Experiences website.

Content on the website is generated primarily by travellers with a love and preference for holidaying in Tasmania and who regularly chat on social networking channels such as Twitter and Facebook. The website is linked directly from the homepage of www.discovertasmania.com

Operators can purchase advertising in the Latest Offers section of the website.

More on Tasmanian Experiences website

TigerTOUR database

The TigerTOUR Database is an excellent and free way of advertising your business. The database contains extensive information on Tasmanian accommodation providers, tours and attractions.

The TigerTOUR Database is an effective way for the Tasmanian tourism industry to advertise to a wide audience as operators included in the database automatically receive a free listing on the www.discovertasmania.com external website website and other local and national websites.

They are also included in publications such as Travelways, a free bimonthly Tasmanian travel guide.

In addition, TigerTOUR also supplies information to Tasmanian Visitor Information Network centres for their advertising and brochure rack mail outs.

The information on the TigerTOUR database is electronically accessible to operators, wholesalers, retailers and distributors for use on their websites and booking systems.

All Tasmanian tourism products included in the TigerTOUR database are also uploaded to the ATDW database daily.

Although entry in the database is free, it’s important to advise us of any changes, including costs, to ensure information displayed is current.

Register

To be included contact the TigerTOUR team at Tourism Tasmania on 03 6230 8229 or email: tigertour@tourismtasmania.com.au

Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is a national online database of information on Australian tourism, providing a central distribution and storage facility for tourism product and destinations.

All Tasmanian tourism products included in the TigerTOUR database are uploaded to the ATDW daily. 

The ATDW is used by major travel distributors such as Yahoo, Google and About Australia.

It has 75 licensed distributors, 45 of which have websites publishing ATDW data with the remainder in various stages of development capable of including the ATDW data.

Licensed distributor websites use the content stored in the Australian Tourism Data Warehouse to inform consumers of tourism products and destinations via their websites. It is important to note that not all distributors display every category type stored in the ATDW. This is at the discretion of the individual distributor, depending on the audience of their website.

Current distributors of ATDW content include:

For more information see the Australian Tourism Data Warehouse

To learn more about online marketing and how you can get involved, see on this website the Tourism e -Kit.

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