International Marketing

Have you considered marketing your business overseas? Tourism Tasmania provides opportunities for Tasmanian tourism businesses interested in marketing their product in our international markets. Our co-operative promotions with airlines, wholesalers and inbound tour operators, provide many opportunities for Tasmanian export-ready tourism businesses to get involved. We also conduct trade missions, workshops and familiarisations to raise awareness of Tasmania and Tasmanian tourism product with international travel buyers.

Tourism Australia partnership

Tourism Tasmania works with Tourism Australia to promote brand activity in our shared markets through visiting journalists, marketing campaigns, digital platforms, and public relations. For more information on opportunities to get involved, see marketing  campaign. You can also find more on Tourism  Australia's corporate website.

Australian-based international marketing

Tourism Tasmania promotes Tasmania to internationals that are already visiting, studying or living in Australia.

Tourism Tasmania's International Market Approach - June 2017

Tourism Tasmania recently undertook a comprehensive review of its international marketing operations and activities to ensure it's engaging in markets with the best prospects for Tasmania and investing in marketing and other activities that will best position the state to participate in the growth of global tourism. The outcomes of the review have provided an opportunity for Tourism Tasmania to refresh its international market approach.

See the publication Tourism Tasmania's International Market Approach

Asia Engagement Marketing Strategy 2015-2020

Tourism Tasmania's Asia Engagement Strategy  2015-2020 identifies our priority markets and outlines our approach for each Asian market. It also includes an examination of leisure visitor arrivals to Australia and growth rates, as well as the broader travel environment and visitor demographics for each market.

See the Asia  Marketing Engagement Strategy 2015-2020 [PDF 1MB]

Trade Resources website

Tourism Tasmania's Trade Resources website helps the international travel trade promote and sell Tasmanian tourism product and includes sample itineraries featuring Tasmanian export-ready businesses.

Contact us

For more on Tourism Tasmania's international marketing activity, including how to get your business export-ready, email international@tourism.tas.gov.au