International Marketing

Have you considered marketing your business overseas?

Tourism Tasmania provides opportunities for Tasmanian tourism businesses interested in marketing their product in our international markets.

Our co-operative promotions with airlines, wholesalers and inbound tour operators, provide many opportunities for Tasmanian export-ready tourism businesses to get involved.

We also conduct trade missions, workshops and familiarisations to raise awareness of Tasmania and Tasmanian tourism product with international travel buyers.

Trade Resources website

Tourism Tasmania's Trade Resources website helps the international travel trade promote and sell Tasmanian tourism product and includes sample itineraries featuring Tasmanian export-ready businesses.

Tourism Australia partnership

Tourism Tasmania works with Tourism Australia to promote brand activity in our shared markets through visiting journalists, marketing campaigns, digital platforms, and public relations.

For more information on opportunities to get involved, see marketing  campaign.

You can also find more on Tourism  Australia's corporate website.

Australian-based international marketing

Tourism Tasmania promotes Tasmania to internationals that are already visiting, studying or living in Australia.

Asia Engagement Marketing Strategy 2015-2020

Tourism Tasmania's Asia Engagement Strategy  2015-2020 identifies our priority markets and outlines our approach for each Asian market. It also includes an examination of leisure visitor arrivals to Australia and growth rates, as well as the broader travel environment and visitor demographics for each market.

See the Asia  Marketing Engagement Strategy 2015-2020 [PDF 1MB]

Contact us

For more on Tourism Tasmania's international marketing activity, including how to get your business export-ready, email international@tourism.tas.gov.au