This campaign is now closed.
Tourism Tasmania’s ninth Go Behind the Scenery brand campaign ran in Melbourne, Sydney and south-east Queensland from 26 February until 9 April 2017.
The campaign integrated the proven appeal of videos from our current Stories Told from the Inside Out collection with an innovative online mapping experience to entice people to plan an autumn holiday in Tasmania.
To encourage people to start planning immediately, we'v produced an interactive map incorporating rich content in a way that gives audiences a sense of place and makes building an itinerary easy and fun.
As audiences map their journey around the state, they can view and attach location-specific information to their itinerary, including video stories from some of the characters they might meet on their travels.
Audiences can then save, share and print their own customised Tasmanian itineraries. Embedding activities, attractions and videos in a clickable map seamlessly integrates viewing and planning into one entertaining experience.
The map also shows collections of activities and attractions including paddock to plate; wine and other beverages; outdoor and adventure; wildlife and nature; history and heritage; arts and culture; and event experiences.
For more information on the campaign see our Go Behind the Scenery fact sheet [PDF 179KB].