Tourism e-Kit

The online tourism education e-kit is an initiative of the National Online Strategy Committee and is funded by all Australian State and Territory tourism offices.

The online marketing e-kit covers everything from the basics of developing a good website to advanced topics like search engine marketing and online product distribution.

You’ll also:

• Get step-by-step lessons on e-marketing
• Find out what resources are available to you
• Gain a great understanding of the Australiann Tourism Data Warehouse

The e-kit can be downloaded free of charge below.

You can download each tutorial individually or download the entire e-kit as a single file.

Hardcopies

Hardcopies of the Tourism E-kit can be purchased online from the TAFE South Australia website

Cost:

• Black & white: $33.20
• Full colour: $80.50

Module	No.	Reading time	Download	Video
THE BASICS What benefit is the internet and how can I use it to my advantage
Internet: Planning my success Find out how travellers book online and what to do to be successful online	1	15 mins	PDF 340KB
Initial Assessment of my website A short questionnaire that shows you the health of your website	2	15 mins	PDF 365KB
Web Strategy; assessment and components This fact sheet will help you assess your e-readiness level	3	25 mins	PDF 635KB
Web strategy; cost and timings How much does it cost to have a successful online strategy	4	25 mins	PDF 344KB
Finding a good web professional There are many out there but who are the good ones?	5	25 mins	PDF 525KB
Planning for a new website Essential steps when planning a new website or re-designing	6	5 mins	PDF 331KB
Email best practices What is email etiquette?	7	10 mins	PDF 303KB

Module	No.	Reading time	Download	Video
WEBSITES Find out some simple steps to making a great website
Registering a domain name 101 Where to go and comparisons	8	15 mins	PDF 290KB
Domain name: advanced Re-directing pages and more	9	10 mins	PDF 253KB
Organising hosting for my site Who will mind your website in cyberspace?	10	20 mins	PDF 329KB
The Internet, web 2.0 and the tourism industry Learn what Web 2.0 means and the key considerations for your website	11	20 mins	PDF 503KB
Target market 101 Put yourself in a traveller's shoes	12	25 mins	PDF 481KB
Website 101: visual design and content Essentials for a great looking website	13	15 mins	PDF 346KB
Website 101: usability and technology Essentials for an easy to use website	14	15 mins	PDF 302KB
What is a content management system? The fundamentals of a good CMS and how it saves you time	15	10 mins	PDF 267KB
Images 101 Basics of creating and using images	16	15 mins	PDF 366KB
Videos for your website Create an effective short video for your website	16a	40 mins	PDF 230KB
Images: going online Includes and legalities and tips around using images online	17	25 mins	PDF 359KB
Security and backups Don't lose your online materials	18	15 mins	PDF 305KB

Module	No.	Reading time	Download	Video
SEARCH ENGINE OPTIMISATION It's no good having a great website that no one can find. Discover the keys to being found on search engines
Search engines 101 How search engines work	19	10 mins	PDF 354KB
Critical components of optimising a website Successfully optimise your website	20	25 mins	PDF 467KB
Keywords How key are keywords and how to use them for your website	21	20 mins	PDF 366KB
Understanding inbound links to my site Types of inbound links and what influences their value	22	20 mins	PDF 293KB
Sourcing inbound links Looking for links to your website and how to find them	23	20 mins	PDF 348KB
Travel and Tourism links Sites that could provide relevant inbound links to your website	23a	10 mins	PDF 255KB

Module	No	Reading time	Download	Video
E-MARKETING This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors
Bringing people to my site with e-marketing Once your site is optimised it's time to bring people to your site	24	15 mins	PDF 350KB
Converting a Prospect Convert a guest to your website into a sales prospect	24a	10 mins	PDF 315KB
Email marketing The steps and protocols around email marketing	25	15 mins	PDF 336KB
Pay per click 101 Search engine marketing and how is it cost-effective	26	10 mins	PDF 278KB
Setting up a PPC campaign with Google AdWords Gives you knowledge required to set up a PPC campaign	27	25 mins	PDF 425KB
Social media for tourism What networks should you join and why	28	15 mins	PDF 397KB	tba
Customer reviews and TripAdvisor The critical steps understanding reviews	29	15 mins	PDF 489KB
Blogging How to embrace blogging for your business	30	25 mins	PDF 387KB
Australian Tourism Data Warehouse Taking advantage of the government's online marketing tool	31	15 mins	PDF 348KB
Tourism Exchange Australia Selling your inventory online through TXA	32	15 mins	PDF 408KB
Google Tools Reviews different Google tools and how to use them	33	25 mins	PDF 375KB

Module	No	Reading time	Download	Video
ONLINE BOOKING Covers the basics of online bookings and how to sell your product online
Online booking systems 101 What are they?	34	25 mins	PDF 462KB
Online booking systems: advanced Using booking systems and which ones to use	35	20 mins	PDF 652KB

Module	No.	Reading time	Download
ANALYSIS AND STATISTICS Gain valuable insight into who is visiting your website and when
Tracking and reporting Finding out what traffic you are getting to your website	36	10 mins	PDF 317KB
Google Analytics Gaining perspective through Google statistics tool	37	20 mins	PDF 348KB

Module	No.	Reading time	Download	Video
Distribution Find out what online distributions are and the many channels that are available to you
Online Distribution 101 Getting a handle on tourism distribution, commissions and channel managers can be a bit daunting, but once you read this tutorial it will become easier	38	40 mins	PDF 388KB
Online Distribution Advanced Compare online distribution channels and work out what is best for your business	39	20 mins	PDF 266KB

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