Marketing and Distribution

A well-researched marketing plan, a competitive marketing mix and appropriate distribution channels will ensure you stand out from your competitors. Likewise, how you distribute your product can influence the success and image of your product or service.

Marketing Assistance and Guides to Writing Marketing Plans

Tourism Tasmania

Tourism Tasmania is responsible for the promotion of Tasmania nationally and internationally as a first-choice, world-class holiday destination. The objectives are to increase visitors and visitor expenditure. This is achieved by developing knowledge and understanding about the State’s different holiday customer segments and then using this knowledge to produce tailored destination messages that stimulate interest in Tasmania. Tourism Tasmania’s marketing team can help you develop a clearer understanding of each market segment and provide you with ideas regarding how best to reach those travellers who have a preference for visiting Tasmania.

Networking and Cooperative Marketing

Promoting attractions, tours and accommodation as a group is much more cost effective than doing it on your own. Join associations and mix with other operators within your region, touring route or association to share resources, organise cooperative marketing activities, organise familiarisations for trade, cross-sell each other’s products and advise and learn from each other.

Visiting Journalists Program - Tourism Tasmania

The program sponsors visits to Tasmania by domestic and international print, television and radio media. The aim is to produce a magazine or newspaper article, a radio show or television program that positively profiles Tasmania as a visitor destination. This in turn encourages more people to explore the State for themselves. Industry support is essential to the program and can increase awareness and market your product to a wide audience.

Tasmanian Department of Economic Development, Tourism and the Arts

The Department produces guides that outline the elements of a marketing plan, provide an overview of marketing and offer helpful tips for marketing effectively.

Commonwealth Government Resources

The Commonwealth Government provides a variety of guides to writing a marketing plan.

How to Get Started in the International Market

For Tasmanian tourism operators interested in marketing internationally, see Tourism Tasmania's Team Tasmania.
Phone: 03 6230 8235

Distribution

Trade Marketing - Tourism Tasmania

Tourism Tasmania works with all wholesalers of Tasmanian product including Free Independent Travellers (FIT) and Coach Operators, through the coordination of industry at consumer and trade road shows.

Phone: 03 6336 3233

Discover Tasmania Website and Product Databases - Tourism Tasmania

Tourism Tasmania plays an important role in displaying and distributing online information about your product to national and international markets. By listing your product with TigerTOUR, you can ensure people around the world can find it through Tasmania’s premier holiday website www.discovertasmania.com.au

A listing in TigerTOUR will ensure it is also included in the Australian Tourism Data Warehouse, where it will be distributed to travel websites such as Yahoo, Sensis and Zuji. (Find more information about TigerTOUR below.)

As a Tasmanian tourism operator, you can place your product on the discovertasmania.com website free of charge; all you need is quality information and the best images of your product. Simply list your product with TigerTOUR (see following section). Tourism Tasmania’s discover tasmania.com website provides potential visitors with a wide range of destinational information and links to tourism experiences including accommodation, attractions, tours, activities and events. For many potential visitors and organisations, discovertasmania.com is the first choice for information to help them in their decision-making.

TigerTOUR – Tourism Tasmania’s Industry Database

The TigerTOUR database is an excellent and free way of keeping your business advertised. Those on the database receive free listing on the discovertasmania.com website and inclusion in guides such as Travelways, a free bimonthly Tasmanian travel guide. TigerTOUR is also used by Tasmanian Visitor Information Network centres for their advertising and brochure rack mail outs.

Phone: 03 6230 8229

Australian Tourism Data Warehouse (ATDW)

The ATDW is the national platform for digital information on Australian tourism and provides a central distribution and storage facility for tourism product. The information is electronically accessible to operators, wholesalers, retailers and distributors for use on their websites and booking systems, including Tourism Australia. All accredited Tasmanian tourism product will be uploaded to the ATDW, which is used by major travel distributors such as Yahoo, Google and About Australia.

Hosting your own website

To succeed in today's market you will need an effective website detailing your business, booking capabilities (if applicable) and your contact details (including an email address). Once you have your business listed in Tourism Tasmania's TigerTOUR database, your product will then be listed free of charge on the discovertasmania.com website from which you can have a direct link to your own website.

A Simple Guide to Tourism Distibution Systems - Fish Where the Fish Are

Fish Where the Fish Are is a guide designed to assist tourism and hospitality operators understand the customer operating environment. It is specifically targeted to Tasmanian small to medium sized businesses. A Tasmanian tourism operator developed the guide, drawing on his own knowledge and experiences in building successful tourism businesses. This guide includes a useful section on electronic distribution.

Fish Where the Fish Are [PDF 220KB]

Tasmanian Visitor Information Network

The Tasmanian Visitor Information Network (TVIN) is one of the best places to promote your product and facilities on the ground. The TVIN can help market your product and make bookings for a variety of customers. Tasmania currently has 20 centres strategically located around the state.

Regional Tourism Authorities

The Regional Tourism Authorities can assist you further in distributing your product, below are their contact details.

• Cradle Coast Authority
• Northern Tasmania Development

Industry Associations

Industry associations can provide a number of resources and opportunities to assist tourism industry operators with their day-to-day business activities including cooperative marketing opportunities. See Industry Structure and Networks

Brand Information

Brand Tasmania

The independent Brand Tasmania Council was established in July 1999 to formulate and promote a place-of-origin branding initiative for Tasmania. Its members include leaders of the private sector and representatives of Tourism Tasmania and the Department of Economic Development, and it works in cooperation with industry councils, such as the Food Industry Council of Tasmania.

Tasmania Tourism Brand

To learn more about Tasmania’s tourism brand contact Tourism Tasmania at email frontdesk@tourism.tas.gov.au

Other Useful Resources

Tourism Australia

Tourism Australia is the Federal Government statutory authority responsible for international and domestic tourism marketing as well as the delivery of research and forecasts for the sector.

Stay in touch with the latest tourism news and events?

Tourism Talk

Tourism Talk is Tourism Tasmania’s fortnightly newsletter for Tasmania's tourism industry. Tourism Talk is distributed free online via an automated email. To join the mailing list you need to subscribe.

Natural State News [Media website]

Natural State News is a free regular update for media on the latest news and events in Tasmanian tourism. Tourism Tasmania welcomes new subscribers to Natural State News and encourages the use of its content in editorials. To subscribe email mediainfo@tourism.tas.gov.au