Improving Your Promotional Material

Accessibility is not only about bricks, mortar and facilities. Ensuring your promotional materials are accessible and that you provide information helpful to consumers with access issues is also important.

These resources will help you improve the effectiveness of your brochures, websites and other promotional material.

Written Material Resources

Make sure that all information is easy to use by everyone.

• Guestability [PDF 1.18MB]*
  One of the best resources on helping you make your business more accessible

• Inclusive Communication: Guidelines for Providing Information in Alternate Formats [PDF 117KB]**

Website Accessibility

The Internet gives people with access needs the:

• opportunity to access information and services easily
• ability to participate in community life without fear of discrimination.

The websites listed below will help you make your website more accessible:

• www.w3.org
• www.hreoc.gov.au
• Victorian Government Accessibility Toolkit
• Vision Australia

The Victorian Government toolkit shows how to conform to the W3C Web Content Accessibility Guidelines

Mobility Maps

Before deciding whether to visit an area, people with access needs will seek as much information about the area as they can. For example they may consider accessible parking, toilets, usable paths of travel and the distances between attractions and facilities. Mobility maps showing this information are useful for town centres, shopping districts, resorts, and large attractions.

• How to create a mobility map [PDF 28KB]
  
• Example: Snowy Mountains Mobility Maps [PDF 650KB]
  

 * Courtesy of The Independent Living Centre WA.

** Courtesy of La Trobe City

To view files marked PDF you need Acrobat Reader version 6 or above, available as a free download.

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